One of the most exciting new destinations to emerge on the incentive travel market in recent years is the Arabian Gulf emirate of Dubai.Although a relative newcomer to the incentive travel market, Dubai has already achieved considerable success. This is because it fits neatly into the incentive travel organisers' ideal profile of somewhere new and different that combines exotic experiences and excitement with professional destination management services and top quality hotels. Dubai's key attraction is that it brings together the comforts of the western world with the adventure of Arabia.One of the world's leading inter-continental transit centres, Dubai is easily accessible. More than 135 airlines operate through the Dubai International Airport linking the emirate to 210 destinations worldwide with direct connections to the main cities worldwide. Dubai airport is modern and efficient; customs and immigration procedures are simple.